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Pond Lehocky Giordano, the largest workers’ compensation and disability law firm in Pennsylvania, is seeking a Paid Search Specialist who will be responsible for assisting in the management of paid search campaigns. Working with the Director of Digital Marketing, the Paid Search Specialist will contribute to the goal of acquiring and retaining customers by handling day-to-day paid search tasks, analyzing performance, and actively participating in the growth of the Firm’s paid search campaigns. We are looking for a bright individual with a passion for SEM who is looking to engage in challenges that will help them grow as paid search marketers.

Essential Duties & Responsibilities

· Demonstrating strategic insight to develop long-term paid search strategies, testing and implementing those strategies, and achieving core KPIs for overall Firm success.
· Supporting the launch and optimization of paid search campaigns.
o Assisting with keyword and audience research utilizing tools such as SEMrush and Adthena.
o Creating ad copy.
o Assisting with the implementation of ad copy, keywords, negative keywords, ad groups, campaigns, and bidding strategies.
o Creating landing pages.
· Assisting with campaign management.
o Ensuring campaigns pace according to budget and goals.
o Monitoring performance to identify low-performing campaigns and making changes to maximize KPIs.
o Examining search query analysis reports to analyze search patterns and gain insights into search behavior.
o Watching search trends by utilizing tools such as Google Trends, SEMrush, and Adthena.
o Analyzing data anomalies and helping create solutions.
o A/B testing landing pages.
· Staying up to date on SEM industry trends and best practices.

Education & Experience

· 2-4 years of paid search experience.
· Bachelor’s degree preferred.
· Agency experience in paid search is a plus.
· Paid search experience in the legal industry is a plus.
· Experience with SEMrush, Adthena, and/or Unbounce is a plus.

About Us

Pond Lehocky succeeds by fully serving injured and disabled workers’ needs through our commitment to the practice of workers’ compensation, social security disability, employment, and long-term disability law at the highest professional level. With more than 100 employees, we invest in cutting-edge technology to provide a strong supporting role to our attorneys and clients.

Behind every case, there’s a person depending upon the firm of Pond Lehocky for help. We never lose sight of that fact. It’s this knowledge that drives every one of us to put the needs of our clients first. We’re told that it’s something that comes through in the atmosphere here—a sense of confidence, compassion and most of all, we really, really care.