{"id":5544,"date":"2017-03-13T00:00:00","date_gmt":"2017-03-13T00:00:00","guid":{"rendered":"https:\/\/www.pondlehocky.com\/?p=5544"},"modified":"2024-07-23T20:54:25","modified_gmt":"2024-07-23T20:54:25","slug":"la-campana-publicitaria-de-pond-lehocky-de-2017-happier-times-gana-los-premios-ava-y-addy","status":"publish","type":"post","link":"https:\/\/www.pondlehocky.com\/es\/noticias\/la-campana-publicitaria-de-pond-lehocky-de-2017-happier-times-gana-los-premios-ava-y-addy\/","title":{"rendered":"La campa\u00f1a publicitaria de Pond Lehocky de 2017, Happier Times, gana los premios AVA y ADDY"},"content":{"rendered":"    <section class=\"pl-block pl-raw-content mb-7 pl-t [&#038;.border-t-2]:pt-8  \">\n        <p class=\"p1\">La \u00faltima campa\u00f1a publicitaria de Pond Lehocky,\u00a0<i>Happier Times<\/i>, dirigida por Lehigh Mining and Navigation y producida por Pretty Damn Sweet, ha ganado dos premios AVA Digital Awards de platino por los servicios jur\u00eddicos y la direcci\u00f3n y un premio National American Advertising Awards (ADDY\u00ae) de plata. La campa\u00f1a publicitaria sigue a la campa\u00f1a\u00a0<i>Torn Apart<\/i>\u00a0de la empresa, que se llev\u00f3 a casa\u00a0<a href=\"https:\/\/www.pondlehocky.com\/news\/torn-apart-national-addys\/\"><span class=\"s1\"><b>ocho premios regionales y dos nacionales ADDY\u00ae en 2015<\/b><\/span><\/a>, y destaca el tremendo impacto que tienen las lesiones laborales en la vida de familias enteras.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=jQceciKl4fQ\"><span class=\"s1\"><b>Haga clic aqu\u00ed para ver el v\u00eddeo<\/b><\/span><\/a>.<\/p>\n<p class=\"p1\">AVA Digital Awards es un concurso internacional que reconoce la excelencia de los profesionales creativos responsables de la planificaci\u00f3n, el concepto, la direcci\u00f3n, el dise\u00f1o y la producci\u00f3n de la comunicaci\u00f3n digital. El programa es administrado y juzgado por la Asociaci\u00f3n de Profesionales del Marketing y la Comunicaci\u00f3n (AMCP), una organizaci\u00f3n mundial formada por varios miles de profesionales del marketing, la comunicaci\u00f3n, la publicidad, las relaciones p\u00fablicas, la producci\u00f3n de medios y los profesionales independientes. La AMCP administra los programas de reconocimiento; proporciona jueces; y premia los logros destacados y el servicio a la profesi\u00f3n.<\/p>\n<p class=\"p1\">Los premios American Advertising Awards (ADDY\u00ae) son el mayor concurso nacional de la industria publicitaria y atraen cada a\u00f1o a m\u00e1s de 40.000 participantes en concursos locales. Los premios ADDY\u00ae est\u00e1n patrocinados por la Federaci\u00f3n Americana de Publicidad y honran la excelencia en la publicidad utilizando los m\u00e1s altos est\u00e1ndares creativos de la industria.<\/p>\n<p class=\"p3\"><a href=\"https:\/\/enter.avaawards.com\/winners\/#\/platinum\/2017\"><b>Consulte la lista completa de ganadores aqu\u00ed<\/b><\/a><span class=\"s2\">.<\/span><\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.americanadvertisingawards.com\/\"><b>Para saber m\u00e1s sobre los premios ADDY, haga clic aqu\u00ed<\/b><\/a><span class=\"s2\">.<\/span><\/p>\n<p class=\"p3\"><a href=\"https:\/\/avaawards.com\/%20\"><b>Para saber m\u00e1s sobre los AVA Digital Awards, haga clic aqu\u00ed<\/b><\/a><span class=\"s2\">.<\/span><\/p>\n    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