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Pond Lehocky named to the A-List for legal marketing

The National Trial Lawyers has named Pond Lehocky Stern Giordano as one of its Top 100 A-List firms. The list is composed of the most influential law firms that advertise nationally. The honor recognizes that Pond Lehocky is making a major impact on the legal marketing industry. The honor was featured in National Trial Lawyers’ magazine, The Trial Lawyer, and recognized that Pond Lehocky is making a major impact on the legal marketing industry.

The National Trial Lawyers is an invitation only legal association of the Top 100 civil plaintiff and criminal defense lawyers in each state or region.

The magazine says it recognizes “only the biggest and most successful legal marketers in the nation.” The list is based on advertising data compiled by Nielsen Media Research. Firms are selected for inclusion on the A-List based on a combination of the money spent on advertising and the overall success of annual marketing efforts.

Pond Lehocky is particularly proud of the recognition because it recently adopted an innovative, new marketing model under Chief Marketing Officer Corinne Bolaños, who joined the firm as vice president of marketing last November and was promoted to CMO after just six months.

Bolaños brought big-time marketing credentials and experience with her to the Pond Lehocky executive team. She previously served as a creative strategist at Pinterest and associate creative director at VaynerMedia, a global social media-focused advertising agency.

Since coming to Pond Lehocky, Bolaños has sought to modernize the firm’s marketing strategy. To start, Bolaños has built the marketing team using an agency model unique to law firms. She has organized the team into “a cross-platform craft collaboration” of the three marketing units—direct marketing, content marketing and events—supported by a studio team that executes all the art, design, copy and production.

With the new organization, the team’s productivity has been enhanced and has led to increased requests. The new collaboration has improved time management and organization as well. The honor from The Trial Lawyer validates this new approach.

To read more, head to A-List’s website.

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