After winning eight ADDY® awards at the regional level, Pond Lehocky’s Torn Apart campaign took home two national accolades at the American Advertising Awards. The single illustration of client Francis Elliott won gold, and the entire campaign of artwork and videography won silver.
The American Advertising Awards is the advertising industry’s largest competition, attracting more than 40,000 entries every year through local competitions. Gold ADDY® awards recognize the highest quality of creative excellence in the U.S.
The Torn Apart campaign conveys three clients’ personal journeys through art and video. The firm commissioned acclaimed British artist/illustrator Ian Wright to create large-scale portraits using his innovative torn paper technique. Wright used their actual case files, personal stories and emotions to show how a life torn apart by a work injury can be pieced back together. All three clients were also interviewed about their stories to create videos to accompany the artwork.
Managing Partner Sam Pond expressed his gratitude to the clients’ for sharing their stories.
“This entire campaign was for our clients, and we are thrilled that their stories are getting such traction,” Pond said. “We want every injured worker out there to know that there are others who have been in the same situation and that we are here to help and justice will prevail.”