Director of Marketing
Kate Schenkel, Pond Lehocky Giordano’s Director of Marketing, believes that in both life and marketing, you must be curious, eager to learn, and not afraid to evolve. And, when you receive feedback or data, it’s not enough to simply understand what it says; you have to use it to shape your decisions.
It is this philosophy and attitude that has propelled Kate from the firm’s Digital Marketing Director to its Director of Marketing in only a few short years. It is also the reason why she is able to so deftly manage and drive forward a marketing team that is larger and more prolific than marketing teams at firms two, three, or even five times the size of Pond Lehocky Giordano.
As the firm’s Director of Marketing, Kate helps develop Pond Lehocky Giordano’s overall marketing strategy and oversees the execution of marketing tactics in areas including paid search, search engine optimization (SEO), email marketing, newsletters, billboard advertising, and television commercials.
Prior to joining Pond Lehocky, Kate was the digital marketing manager at a prominent national plaintiffs’ law firm in Philadelphia. That role opened her eyes to the various marketing channels successful law firms need to be on and master to effectively reach their target clients and referral sources.
Before working at that firm, Kate worked at an advertising agency in the Philadelphia suburbs. There, she got a crash course in SEO and learned how important it is to understand who your clients are in order to effectively market to them.
Kate’s first job after graduating from American University in 2013 was as the assistant editor at Washington Parent magazine. There, she wrote monthly columns, feature articles, and placed advertising.
While at Washington Parent, Kate was constantly pitched by marketing and public relations agencies that wanted their clients included in upcoming articles, and she had a hand in vetting practically every ad the magazine received. Being on the receiving end of so many PR pitches and ads, Kate saw firsthand which ones were persuasive and which ones were not.
Kate was drawn to marketing because it marries the subjectivity of creativity with the objectivity of analytics. Each day, drawing on both her prior digital marketing experience and her ever-evolving knowledge of the marketing strategies and tactics that will be effective today and tomorrow, Kate balances creativity with analytics to support Pond Lehocky Giordano’s growth and its ability to assist anyone recovering from an accident, illness, or injury.