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About

Operations Team

Ali West

Director of Intake Operations

Ali West serves as the Director of Intake Operations at Pond Lehocky, where he leads the firm’s national intake call center, the first point of contact for injured and disabled workers seeking legal help. His work focuses on call center performance, team development, process improvement, and the systems and technology that move prospective clients quickly and smoothly from first call to case sign-up.

West brings more than 25 years of operations leadership across healthcare, fintech, and banking. Most recently, he served as a Vice President at a global financial institution, managing relationships with national healthcare clients. In fintech, he led AI initiatives that improved customer experience and operational efficiency. He also held director-level roles with a national healthcare company, overseeing large-scale service operations, outsourced call center partners, and retail health sales and service. That background in high-volume, customer-facing operations shapes his approach at Pond Lehocky, with an emphasis on responsiveness, consistency, and building teams that deliver for clients.

West attended Penn State University, where he studied business management with a focus on business operations, leadership, and organizational management. He is a COPC Certified Outsourced Operations Leader, with expertise in operational governance, BPO performance, and outsourcing frameworks. A lifelong Philadelphian, he continues to call the city home.

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